Learning to eat healthy did not come easy. I was an obese child who received worrying expressions from my pediatrician but, at six years of age, my parents taught me to read nutrition and ingredient labels to know what was in the food I put into my body. I learned to not trust the front of food packaging, but to instead look at the back and understand the ingredients I put into my body. This lifelong journey of nutrition never stopped and I eventually began to realize the countless hours I spent understanding nutrition’s nuances. I questioned how someone that had not dedicated their life to understanding nutrition could, in truth, differentiate between misleading products and ones with real merit.
When I started law school, I found maintaining a healthy diet increasingly difficult while staying on top of my studies. I thought: if it is difficult for me to remain healthy as a busy individual, well-versed in nutrition, how difficult is it for a busy individual without this nutritional mindset? This nagging question led to my formulation for ilixer: to create a complete nutrition system with an optimal ratio of proteins, fats, carbs, and fiber, while also containing all 27 essential vitamins and minerals, and, most importantly, only using whole, organic food sources. No more artificial vitamin powders dumped into products loaded with added sugar: I created ilixer to break that mold.
I hope you enjoy ilixer as much as I enjoyed developing this complete nutrition system that you can have delivered right to your door. Welcome to the #ilixerfamily.
-Cody Blatt, Founder & CEO